Thursday, October 28, 2010

It's That Time Of Year Again!

Oh... Jolly, Jolly Jolly... How we love you and loath you. (Most people love it but those of us trying to make it and make ENOUGH of it sometimes take a different view, but we mostly love it too.)

So the 2010 Jolly Roger Christmas Ale is in the stores now and production is in full swing.  Most of you might remember we got off to a rocky start last year what with the move to the new brewery and all.  Rumors were flying around about why we were so late in getting it out, and there were some real winners.  It's amazing what your local grocery store beer manager tells you he heard "from someone" about why your beer isn't out yet.  The honest truth is we didn't brew it until the day after Thanksgiving.  It was the very FIRST BEER BREWED on the new system (like, as in, no test brews or anything) and you know what?  You drank it and we got good feedback about it.  I kept telling people that the label says "Christmas Ale" on it, so that was our deadline.  If we got it out by Christmas we were good.  And we did.  Besides, it gets a little ridiculous when the "Winter" beers start rolling out in the middle of September.  Summer's hardly gone and we need to hold on to those memories as long as we can. 

We have already bottled 2300 cases of Jolly so far this year.  Last year we only got off 1600, which was WAY below normal.  The goal was 2000 before Halloween and we met that and then some.  The guys are down in the bottling room as I write this knocking out another 200 today, 300 tomorrow, and 900 next week!

Jolly kegs should start rolling out to bars and restaurants around town the week of November 15th (IF everything goes according to plan.  I can never promise anything these days...)

Hope you all like this years offering.

Enough rambling, okay?  On to the good stuff...

The Fred Meyer in Ballard and the Ballard Market both have Jolly for sure.

This Friday, October 29th, we will be selling Jolly at the Taproom.  We will release only 25 cases this weekend, so if you want to get it at the source, you better hurry. (Don't worry, though.  There will be more coming.  It's just that we still need to fill the distributor pipeline.)

What you need to know:

$8.99 / 6-Pack
$34.96 / Case
2 Case Maximum Per Customer (got to spread the love, you know)


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